Batussa
2025
Direction
CGI
Photography
Batussa is more than a natural wine—it’s a declaration: “We’ve made the wine we’d like to drink. White, red, and made from grapes only.” Locally produced in Catalonia, it breaks away from conventions with a raw, honest approach.
From the very beginning, we knew we didn’t want this to look or feel like a typical wine video. Our intention was to step away from the polished aesthetics of the wine world and return to its roots—to the soil, the vine, the grape, the glass, and the people behind it.
We wanted to craft a visual language that felt both ancestral and radically contemporary. Something that honored tradition, but didn’t get trapped in it. A piece that would speak about winemaking not through clichés, but through textures, gestures, and essence.
Batussa is more than a natural wine—it’s a declaration: “We’ve made the wine we’d like to drink. White, red, and made from grapes only.” Locally produced in Catalonia, it breaks away from conventions with a raw, honest approach.
From the very beginning, we knew we didn’t want this to look or feel like a typical wine video. Our intention was to step away from the polished aesthetics of the wine world and return to its roots—to the soil, the vine, the grape, the glass, and the people behind it.
We wanted to craft a visual language that felt both ancestral and radically contemporary. Something that honored tradition, but didn’t get trapped in it. A piece that would speak about winemaking not through clichés, but through textures, gestures, and essence.
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